The Loft is drinks giant Pernod Ricard’s new dedicated event space in Manchester, England.
Made Up provided branding and unique fittings in keeping with the space’s industrial heritage.
In testament to the city’s accelerating value as an audience for brands, The Loft will host the Manchester run of Chivas whisky’s The Blend experience. (It’s also produced by Made Up – see the Brand case studies section for full details).
The venue is open for hire, and Pernod Ricard are encouraging local people with interesting project ideas to get in touch. The Loft will also be used to train staff for the city’s thriving bar circuit.