Chivas Regal whisky’s pop-up The Blend and its Art of Blending experience is one of the most innovative and aspirational spirit projects in brand marketing today. As The Blend’s production partner Made Up designed and built the interior and exterior for its pop-up bar in Whitechapel, east London. Installed ‘from scratch’ in a Whitechapel gallery space, The Blend welcomed ViPs, media and the public over ten weeks. Its facilities needed to be luxurious, multi-functional, and comply both with regulations and Londoners’ expectations.
Bespoke builds included: a brand new bar unit including an elaborate back bar, a new light box for the window display, branded window panels. Made Up’s specialists sourced Tom Dixon lighting and other furniture. Meanwhile, our electricians installed wi-fi, a top-class DJ set-up plus fire and burglar alarms. Made Up’s team were on duty throughout the ten week activation, attending to the various demands this ambitious and unique project generated.
Designer furniture sourcing
Exterior and interior design
Bespoke high-end lightboxes
Bar creation and installation