Made Up’s design studio created and produced the special items for Radio 1’s headline-hogging ‘Treasure Hunt’ initiative.
Four tickets placed in otherwise innocuous Portaloos around Britain gave the finder a chance to win a ViP pass to some of 2020’s finest festival events: Radio 1’s Big Weekend, Reading and Leeds, plus the sold-out Glastonbury 50th anniversary. When the first ticket was found – in Cardiff’s Bute Park – the remainder were declared void.
Following on from the Radio 1 Escape Room earlier this year, the project saw us once again working alongside Breakfast Show DJ Greg James.
Bespoke artefact production