Popular high street brand, River Island, joined forces with legendary night club and lifestyle brand, Pacha, to help bring the spirit of the island into our holiday suitcases.
For the product launch, we worked closely with the marketing department to ensure all the objectives were met and the key priority was to showcase the new collection, as well as, marketing both the brands together. The outcome was a custom built pop up stand, which we had designed and built back in the UK, then shipped it to Ibiza to be installed by the entrance of Pacha. This included raised staging, branded backdrop and light boxes, lighting and models.
The launch was a great success that was aligned to the needs of not just both the brands but to the end client as well.