An exclusive private dinner was held in London with Anthony Carmelo, basketball superstar and Nike Ambassador, to showcase his latest Air Jordan design and introduce Carmelo to the innovators of British fashion and culture.
Made Up were brought on to production manage the entire event, from sourcing the venue to designing the bespoke interiors - transforming an old print works into an intimate private dinner.
The experience started from outside where the M11 and Air Jordan logos were projected on the front of the building. On entering, guests walked through a mirrored tunnel with panels of LED video wall, creating an optical illusion and a great talking point for guests as they arrived.
Once inside the venue, guests were welcomed to an intimate seating area where the reception was held, and later on the Q&A session. They continued on into dinner which was held in the main space where the focal point was a custom built ‘LDN’ light box with 3D projected content.