The Kopparberg Secret Garden was a part of the ‘Find Kopparberg’ campaign that sought to establish the brand as a heavyweight contender within its market. We were challenged with creating a secret garden that was flexible enough to be used in any outdoor location.
In collaboration with the marketing team, we designed, built and installed a range of furniture and POS items to reflect the feel of the Kopparberg brand. Made Up also toured the set up which was used in a range of clubs, bars and pubs within their smoking and outdoor areas.
The result was a very effective and recognisable campaign, as soon as people saw the set up they knew it was a Kopparberg Secret Garden and the campaign as a whole propelled the brand to being the UK’s number one packaged cider in the on-trade.