K-Swiss - Crepe City

  • Design
  • Lighting
  • Mgmt
  • SFX
  • Video
  • Lasers
  • Staging
  • Festival

Crepe City held their annual sneaker festival at the Old Truman Brewery where K-Swiss showcased their trainer archive, focusing on the classic Si-18.

In collaboration with Tea & Cake PR, Made Up were brought on to design and build the K-Swiss stand where the aim was to recreate a vintage tennis club house which aligned with the brand image.

As a result, the final design included the use of vintage furniture and tennis rackets along with a dark wood effect vinyl flooring. The Si-18 trainers remained a key focus throughout the stand and were also displayed on bespoke plinths.

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