Jameson's Caskmates Bespoke branding at craft brewery

  • Design
  • Lighting
  • Mgmt
  • SFX
  • Video
  • Lasers
  • Staging
  • Festival

Made Up created unique branding and venue dressing for a celebration of Jameson Irish Whiskey’s collaboration with craft brewers Fourpure.

The ‘Caskmates’ whiskey is finished in the oak barrels used for Fourpure’s esteemed Shapeshifter West Coast IPA beer. Branding therefore needed to marry the essence of whisky and craft beer drinking experiences.

Our teams used an on-trend woodcut-style design to evoke the combination of traditional and contemporary values aspired to by the craft beer and artisan distillery movements.

Additional Services

Bespoke branding
Venue dressing

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