Made Up provided video walls, lighting and musical production for Jaden Smith’s secret, intimate gig for G-Star Raw Denim in the brand’s Oxford Street store.
The gig was an excellent opportunity to ‘boutique’ our skills learned providing production elements for major live events such as the SW4 festival, Lovebox and Radio 1’s Biggest Weekend.
Moreover, our team needed to showcase their skills not at a festival or concert hall, but in a fashion store environment.
We, Jaden, G-Star and the fashionistas in the crowd were delighted with the results.
Watch the video showing our production unfold!