Jacob's Creek

  • Design
  • Lighting
  • Mgmt
  • SFX
  • Video
  • Lasers
  • Staging
  • Festival

To celebrate being The Official Wine of Wimbledon, Jacob’s Creek activated across thirteen Sainsbury’s supermarkets in London. Shoppers could enter a competition to win tickets and watch live games.

To ensure the activation could work in any store Made Up built a modular set, where the main stand housing the TV screen remained the core structure and the shelves showcasing the Jacob’s Creek bottles were adjustable.

We also managed all activation builds and logistics, including TV satellite installs, across the two weeks.

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