Grey Goose’s La Nuit De Lumières concept was activated across several venues throughout the USA on New Years Eve 2015.
Particular emphasis was on larger venues in Miami, with scalable asset activations across the week. These smaller activations were seen in Miami itself, New York and Chicago, in partnership with The Soho House Group.
Made Up were responsible for asset design and production across the New Year’s Eve event activation itself. We also looked after the international logistics to and from the USA. Feature assets included a branded digital social media booth, giant projection lampshades, illuminated floor plinths and bespoke light boxes.