Grey Goose USA - La Maison Gothique

  • Design
  • Lighting
  • Mgmt
  • SFX
  • Video
  • Lasers
  • Staging
  • Festival

Premium vodka brand Grey Goose’s La Maison Gothique concept was activated for two days at Chicago’s premiere nightclub, The Underground, and Brassaii, Toronto’s most exclusive restaurant and bar for three nights. Each event featured an ambitious line-up of entertainers, contortionists and Grey Goose-branded assets.

Made Up were commissioned to design and produce a bespoke range of assets and handle the logistics to/from the USA for the Halloween activation.

Our custom builds made entirely by the artisan team at our London workshops featured a grandfather clock with face changing technology, a social media photo booth, a large gothic photo call and all of the decorative in-club video content for the occasion.

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