Made Up’s diverse and expansive skill set was employed to full effect at G Star Raw’s new fashion collection launch in its Oxford Street store, central London.
The respected denim brand, owned by Pharell Williams, curated four days of music, art and style starting with a media event for its ‘Uniform of the Free’ initiative.
Working alongside Mary Portas’ creative agency, our fabrications team built a raised catwalk with a concrete effect, for a runway display by ‘ballroom’ dance sensation Jay Jay Revlon.
Further features included video walls, mounted canvases for live art displays, unique branding, stages, plus sound and lighting for DJs and a live performance by spoken word-meets-grime musician Kojay Radical.
Made Up’s project managers and crew kept the activation slick and safe through three further days of packed public attendance.