Beefeater’s much-anticipated pink gin met the public at London Cocktail Week Village in autumn 2018. The Beefeater Pink Bar was one of no less than four major activations produced by Made Up for the event.
The bar’s centrepiece was a 1.6m wide, back-lit, fibre glass strawberry that served as the ideal backdrop for guests’ social media posts.
Other features included a complex neon art piece, vintage-effect wallpaper produced for the occasion, a precise bottle display and a grown-up ‘Slush Puppy’ machine.
Perhaps it’s no surprise that The Beefeater Pink Bar was one of the most popular stands at the event.
Made Up’s four activations at London Cocktail Week Village 2018 followed our nomination for a Campaign Magazine Event Award for our work with Monkey 47 Gin at the 2017 event.
Bar design and build
Social media touch points