Top athletic shoe brand Asics engaged Made Up to create an ‘urban running experience’ like no other.
Our lighting and special build departments collaborated on ‘Run the Tube’, a LED-lit corridor straight out of science fiction, that provided once-in-a-lifetime memories for professional and amateur runners alike. ‘Run the Tube’ was activated in London’s Leake Street Tunnel, Queen Elizabeth Olympic Park and Clapham Common. It will tour Britain later in the year.
Hashtagged #IMoveLondon, the LED-lit tunnel stretching to 85 metres, was originally designed by American artists Rob Jensen and Warren Trezvant for Burning Man festival.
Wellbeing and fitness considerations
Simultaneous experiential event with presentation
Transport and logistics