Alcatel Onetouch were the headline sponsor for Clothes Show Live 2014 which kick started the Christmas celebrations with 500 gorgeous fashion & beauty brands and a packed programme of inspiring fashion content taking place on three stages over five days at the NEC Birmingham.
Made Up were brought on to design and build all elements of the main exhibition stand for Alcatel Onetouch as well as manage the sound, lighting, visuals and branding. The most popular feature of the stand was the Paparazzi Photo Booth, designed and built in-house, where visitors could experience the red carpet themselves and have their photos taken like their favourite celebrities.
Other key areas within the stand included a video wall backdrop and video wall DJ booth displaying branded content and also the Alcatel Onetouch Goodie Bag Wall where visitors could grab themselves a bagful of treats. Finally, bespoke furniture and LED plinths were built to display the stunning handsets and tablets where guests could sample the latest from Alcatel Onetouch.