The Absolut Blank campaign had 18 global artists fill up the Absolut Vodka bottle with creativity and Absolut Blank Live provided a unique consumer experience; where users entered a soundproofed booth and move to the music to create unique digital trails in real-time, as if their bodies were brushes and the background was a blank canvas.
Made Up were challenged to tie together the video material from the Absolut Blank Live campaign with the finale party at Electric Brixton. The result was a bespoke stage set which we designed, built and installed - it included two custom made video walls that were shaped like the Absolut Vodka bottles. Felix B (Basement Jaxx) performed an audio visual DJ set which appeared on the bottles, soundtracking a visual projection of the best videos of the public from across the Absolut Blank Live activity.
Additionally, we provided and installed the lighting, projection and a range of special effects for the evening. Overall, it was a memorable campaign that got people talking about the brand and it was the perfect finale to finish it off.