Europe's Premier Experiential Agency
Impeccable brand and live experiences, evolved from an authentic club culture heritage

Made Up Ltd has been at the forefront of the experiential economy as it’s grown into the most compelling creative sector in the world.

All experiential events are special, and deserve unparalleled attention. Whatever you require from Made Up, we’ll deliver something truly exceptional.

Our market-leading brand experiences have grown from a pioneering background beginning in 1990s club culture.

We now work with many of the world’s most admired luxury goods houses and brands, while remaining the go-to producers for cutting-edge music projects.

Our extensive premises in London and Ibiza house creatives, concept designers, craftsmen, technology experts, master producers and diligent project managers. Our special build, set production and special effects facilities are all in-house. Our contact book, built up over two decades, features events professionals ranging from world-famous DJs to stand-out baristas. Our bespoke organisation means you can simply commission one area of the business, or set our entire organisation to work on a start-to-finish basis.

Our Senior Team

  • Cy Kelly

    Managing Director and Owner

    Cy is a pioneering thought leader in the event production industry. He’s evolved the company from a live music agency into one of the most prestigious brand experience producers in Europe, working on activations for global brand leaders.
    Made Up have been pro-actively working in Ibiza for over two decades. Cy has built strong relationships with many of the island’s key decision makers, working in partnership with local authorities and the entertainment community.

  • Jon McMullan

    Live Director

    Jon’s been a key member of Made Up for eleven years. He epitomises Made Up’s ‘complete solution’ ethos, specialising in show design and realisation, live production, and broadcasting. Jon handles all of Made Up’s work with the BBC. He was awarded Lighting Designer of the Year in 2004, and his qualifications include a first class degree in stage management and technical theatre from London Guildhall University.